Address the Following Products from Three Different Organizations

Question: Discuss Following Products from Three Different Organizations? Answer: Introduction The following report will address the following products from three different organizations in the mobile phone industry. Techno- Phantom 6 Infinix- Hot 4 Lite Apple- Apple iPhone 6S Positioning Techno positions its product as a lifestyle product that can also be used for businesses purposes. This is because the product has been manufactured in a way that it can store a lot of data. At the same time, it is presented in the market as an entertainment device (Technomobile, 2017). Infinix positions its product as a product hat connects the society and makes the work of the user easy regarding storing important information (Infinixphone.org, 2016). Apple positions its device as a multipurpose product. The phone can handle a lot of information, and it is efficient for storing data (Walmart, 2016). Gaps Price The three products have different prices despite them having specifications that are almost the same. Specifications Looking at the three products, one would realize that they are different in numerous ways when it comes to their performances and the inbuilt apps. Market presence The availability of Apple products in the market is not the same compared to that of other companies and vice versa. Marketing strategy The three organizations will need to look into different marketing strategies. Some of the strategies can be utilizing the social media, knowing the taste of the customers, giving offers to the customers, utilizing their websites and carrying out intense promotions. Marketing metrics The two metrics that will be focused in the case of the three organizations will be customer retention metrics and total conversations. The metrics are important because they will help the organizations know how far they have gone as far as marketing their products and convincing the customers are concerned (DeMers, 2014) References DeMers, J. (2014, August 15). 10 Online Metrics you need to be Measuring. Retrieved May 3, 2017, from Forbes: https://www.forbes.com/sites/jaysondemers/2014/08/15/10-online-marketing-metrics-you-need-to-be-measuring/#528d73a876c1 Infinixphone.org. (2016). Infinix Mobile Phone Reviews, Prices, and Specs. Retrieved May 3, 2017, from Voice: https://infinixphones.org/ Technomobile. (2017). Technomobile. Retrieved May 3, 2017, from Technomobile: https://www.tecno-mobile.com/ Walmart. (2016). Apple iPhone 6S 16GB. Retrieved May 3, 2017, from Walmart: https://www.walmart.com/ip/Apple-iPhone-6S-16GB/47090650?wmlspartner=wmtlabsadid=22222222222035910120wmlspartner=wmtlabswl0=ewl1=owl2=cwl3=10354590355wl4=kwd-1103062780802wl12=47090650_0wl14=http%3A%2F%2Fwww.walmartveh=sem